Orlando (OJ) Lima is a spirits expert, whiskey blender, and founder of Taste Select Repeat (TSR), a globally recognized e-commerce luxury store for spirits aficionados. Lima has a background in journalism and media. He played a pivotal role launching First We Feast, was an executive at Paramount and Def Jam Recordings, and currently contributes to culinary publications such as Bon Appétit and Vinepair. Recognized for his discerning palate, Lima judges spirits competitions, leads tasting events, and has been featured in Vanity Fair, People, Wine Enthusiast, and American Whiskey for his innovative work with TSR.